What is your persona saying about you?*

Businesses have their own campaign or persona. Whether you use Google, AOL or MSN, the browser has its own look and feel. Whether you eat at Wendy's or Subway, get your coffee from Starbucks or CC's, shop at Target or WalMart, each has an overall image or message. Some shout out their message while others are more subtle about it.

You have a persona whether you realize it or not. Are you willing to take a look at your own persona? Is it what you want it to be? What defines who you are?

The good news is – you are in charge of your own persona. You are in charge of your image. If it isn’t what you want it to be, if it isn’t consistent, if it needs to be thrown out, or just needs some minor adjustments, you can do what needs to be done.

**Modified from the Bay Medical Center Monday Motivational, Week of April 12, 2010